zume foods is “on a relentless quest to create a smarter and more sustainable food system.” Projects include conceptual food truck designs for perspective partnerships in their Forward program. The program enables existing or start up food brands a quick and easy way of moving operations closer to customers thus reducing their environmental impact and resource usage.
In assisting zume with creative needs, there became a need for B2B sales communication. Much of the brand’s creative work was developed for the investment and brand launch stages where the brand was being communicated to gain traction and establish the brand’s visual identity and mission. For the sales team, a more realistic, clear, clean, concise and cohesive communication was needed to communicate with the buyer. These sales sheets maintained the company’s hierarchy of brand guidelines while being visually appropriate, easily understandable, attention attracting, and communicating clearly to the viewer.