Breaking into the subscription service industry, earthbones was born as a natural, simple ingredient dental chew for dogs. The creators already have success with this recipe under another pseudo name and they wanted to create a brand new online experience to teach new customers about their mission of getting the fresh breath deal done without all the extra gunk. This brand experience highlights the natural and sustainable features of the bones and aims to have a little fun with the playful palette and styling. Features were designed to create a memorable experience through interaction with ingredient lists and comparisons to well known products.
earthbones is honest with their customers and want to make the ingredients simple and easy to understand. An interactive and visually appealing section highlights and their short ingredient list to make it fun to learn what their products are made of. In development a timer slides through the ingredients and customers can hover to learn more about why that ingredient was chosen for these dental bones.