A highly technical environment should not result in a bland design, yet it should excite and encourage the user to explore. Aliant’s visual and web identity overhaul was to entice existing and potential customers to learn and discover more about their release of cryptocurrency and payment processing services.
The landing page aimed to stand out in the client’s industry and create a place where Aliant’s story could be told in an impressive and polished manner as they break boundaries in the payment processing sector. So, by arranging the inner subpages to have a slightly different structure, it allows us to create dynamism and a clean, concise place to deliver pertinent information for their clients and produce conversion.
In combination with the overhaul of their web design, Aliant developed a proprietary software for their clients to accept and manage payments online or in person. The UI of this software needed a fresh, clean feel to compliment the brand’s new look and make the user’s experience simple and seamless. Over 60 responsive screens were designed within this new software.